This blog serves as a platform for a hypothetical investigation of international opportunities for the Otago Chocolate Company (OCHO) rooted in New Zealand. The company is planning on extending its business with a potential Market Entry in Dar Es Salaam in Tanzania. In the following weeks, we will assess all relevant factors that are essential for a successful Market Entry in Dar Es Salaam. A demographic, economic as well as a cultural profile will be established, travel and budget requirements will be assessed, solutions for cultural challenges will be laid out and the implications for the marketing strategy of the company will be analyzed.